The Influence of Student Administration Service Quality and Management Information Systems on Student Satisfaction

Roudhotul Afifah; Andika Aprilianto

Authors

Roudhotul Afifah Universitas KH. Abdul Chalim, Mojokerto, Indonesia
Andika Aprilianto Universitas KH. Abdul Chalim, Mojokerto, Indonesia

Keywords:

brand image, choosing decision, educational marketing management, promotion

Abstract

This study aims to analyse the partial and simultaneous influence of student administration service quality and management information systems (MIS) on student satisfaction. A quantitative causal-associative design was employed with 145 Grade XI students at SMAN 1 Gondang, Mojokerto, selected via purposive sampling from a population of 313 students using the Isaac and Michael formula. Data were collected through a five-point Likert-scale questionnaire and analysed using multiple linear regression with IBM SPSS version 25, preceded by classical assumption tests. Student administration service quality had a positive and significant partial effect on student satisfaction (tcount = 10.125 > ttable = 1.655; p = 0.000), contributing 31.7%. MIS also had a positive and significant partial effect (tcount = 7.635 > ttable = 1.655; p = 0.000), contributing 25.4%. Simultaneously, both variables significantly influenced student satisfaction (Fcount = 156.438 > Ftable = 3.06; p = 0.000) with R² = 0.688. Student administration service quality and MIS together account for 68.8% of the variance in student satisfaction. Educational institutions should continuously improve administrative service quality and develop digital-based MIS to optimally meet student expectations.

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